Cases

6e Connect includes 12 full-length cases — complimentary — for students. NEW to 6e Connect—in addition to 12 new and fully updated cases as of 2023, it also contains 15 most popular cases from prior editions.

In total, 6e Connect contains 27 full-length cases, some $115 in additional value free for students. Detailed case Teaching Notes are available in the Connect Library.

1. Peloton Interactive, Inc.

2. Airbnb, Inc

3. Rivian Automotive, Inc.

4. Starbucks Corporation

5. Best Buy Co., Inc.

6. Apple Inc.

7. Tesla, Inc.

8. Uber Technologies, Inc.

9. The Walt Disney Company

10. Netflix, Inc.

11. McDonald’s Corporation

12. Nike, Inc.

Over 70 full-length Cases authored by Frank T. Rothaermel are available through Harvard Business Publishing, with 27 Cases achieving “bestseller” status as determined by Havard Business Publishing. All Cases come with detailed Teaching Notes.

All of Frank T. Rothaermel’s Cases are available through McGraw-Hill Create. All Cases come with detailed Teaching Notes.

Download 6e Case Abstracts
Download 6e Case Matrix
Rothaermel Cases @ Harvard Business Publishing
Rothaermel Cases @ McGraw-Hill Create