All cases are accompanied with well-structured and detailed teaching notes. 

Full-length Cases as well as stand-alone Chapters and MiniCases are available at McGraw-Hill Create which allows you to customize your own course packages in print or ebook format. Cases are also available via Harvard Business Publishing.

Download 4e Case Abstracts

Download 4e Case Matrix

Full-length Cases

1. Uber Technologies

2. Starbucks Corporation

3. Netflix, Inc.

4. Walmart

5. The Walt Disney Company

6. Tesla, Inc.

7. Apple Inc.

8., Inc.

9. Best Buy Co., Inc.

10. Facebook, Inc.

11. McDonald’s Corporation

12. Alphabet’s Google

13. Delta Air Lines, Inc.

14. UPS in India

15. The Movie Exhibition Industry

16. Space X

17. Kickstarter: Using Crowdfunding to Launch
a New Board Game

18. Better World Books and the Triple Bottom Line

19. General Electric after GE Capital

20. IBM at the Crossroads

21. Merck & Co., Inc.

22. Grok: Action Intelligence for Fast Data

23. Make or Break at RIM: Launching BlackBerry 10