“Far and away the best and most up-to-date competitive strategy textbook out there.”

— Scott Stern, MIT Sloan School of Management

"Writing a textbook for any business subject is hard, but Frank Rothaermel has nailed it. I especially love the back-and-forth between frameworks and MiniCases, as well as the rich storytelling throughout the book. It doesn’t read like a traditional textbook—it feels like a window into the exciting world of business."

— Wesley Koo, Johns Hopkins University

“This is one textbook I will be holding on to.”

— Student Reviewer, Amazon