Table of Contents


Chapter 1 - What is Strategy?

Chapter 2 - Strategic Leadership: Managing the Strategy Process

Chapter 3 - External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4 - Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5 - Competitive Advantage, Firm Performance, and Business Models


Chapter 6 - Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

Chapter 7 - Business Strategy: Innovation and Entrepreneurship

Chapter 8 - Corporate Strategy: Vertical Integration and Diversification

Chapter 9 - Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

Chapter 10 - Global Strategy: Competing Around the World


Chapter 11 - Organizational Design: Structure, Culture, and Control

Chapter 12 - Corporate Governance and Business Ethics

Cases with Detailed Teaching Notes

MODULE: How To Conduct a Case Analysis


MINICASE 1 - Michael Phelps: Strategy Formulation & Implementation

MINICASE 2 - Teach for America: Inspiring Future Leaders

MINICASE 3 - PepsiCo’s Indra Nooyi: Performance with Purpose

MINICASE 4 - How the Strategy Process Kills Innovation at Microsoft

MINICASE 5 - Strategy and Serendipity: A Billion-Dollar Business

MINICASE 6 - Apple: What's Next?

MINICASE 7 - Starbucks: Schultz Serves Up A Turnaround

MINICASE 8 - Nike's Core Competency: The Risky Business of Fairy Tales

MINICASE 9 - When Will P&G Play to Win Again?

MINICASE 10 - Trimming Fat at Whole Foods

MINICASE 11 - Is Porsche Killing the Golden Goose?

MINICASE 12 - LEGO's Turnaround: Brick by Brick

MINICASE 13 - From Good to Great to Gone: The Rise and Fall of Circuit City

MINICASE 14 - Cirque du Soleil: Searching for a New Blue Ocean

MINICASE 15 - Competing on Business Models: Google vs. Microsoft

MINICASE 16 - Assessing Competitive Advantage: Apple vs. BlackBerry

MINICASE 17 - Wikipedia: Disrupting the Encyclopedia Business

MINICASE 18 - Standards Battle: Which Automotive Technology Will Win?

MINICASE 19 - “A” is for Alphabet and “G” is for Google: Alphabet’s Corporate Strategy and Google’ Strategy Process

MINICASE 20 - HP's Boardroom Drama and Divorce

MINICASE 21 - Hollywood Goes Global

MINICASE 22 - Does GM's Future Lie In China?

MINICASE 23 - Flipkart Is Fulfilling Its Wish and Beating

MINICASE 24 - LVMH in China: Cracks in the Empire of Desire?

MINICASE 25 - Sony vs. Apple: Whatever happened to Sony?

MINICASE 26 - Struggling Samsung Electronics

MINICASE 27 - Alibaba and China’s E-Commerce: Reality Bites

MINICASE 28 - UBS: A Pattern of Ethics Scandals



1. Facebook, Inc

2. Better World Books and the Triple Bottom Line

3. Tesla Motors, Inc.

4. Apple, Inc.

5. The Movie Exhibition Industry

6. McDonald’s Corporation

7. Google Inc.

8. Best Buy Co., Inc.

9. Delta Air Lines, Inc.

10., Inc.

11. Merck & Co., Inc.

12. IBM at the Crossroads

13. General Electric after GE Capital

14. Grok: Action Intelligence for Fast Data

15. Make or Break at RIM: Launching BlackBerry 10

16. Genentech: After the Acquisition by Roche

17. UPS in India—A Package Deal?

18. Bank of America and the New Financial Landscape

19. Siemens Energy: How to Engineer a Green Future?

20. Infosys Consulting in the U.S.—What to Do Now?

21. InterfaceRAISE: Raising the Bar in Sustainability Consulting


All full-length Cases as well as stand-alone Chapters and MiniCases are available at McGraw-Hill Create which allows you to customize your own course packages in print or ebook format. Cases are also available via Harvard Business School Publishing.

Download 3e Case Matrix