Table of Contents


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Chapter 1 - What is Strategy?

Chapter 2 - Strategic Leadership: Managing the Strategy Process

Chapter 3 - External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4 - Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5 - Competitive Advantage, Firm Performance, and Business Models


Chapter 6 - Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

Chapter 7 - Business Strategy: Innovation, Entrepreneurship, and Platforms

Chapter 8 - Corporate Strategy: Vertical Integration and Diversification

Chapter 9 - Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

Chapter 10 - Global Strategy: Competing Around the World


Chapter 11 - Organizational Design: Structure, Culture, and Control

Chapter 12 - Corporate Governance and Business Ethics

Cases with Detailed Teaching Notes

Module: How To Conduct a Case Analysis


MiniCase 1 - Michael Phelps: The Role of Strategy in Olympics and

MiniCase 2 - PepsiCo’s Indra Nooyi: Performance with Purpose

MiniCase 3 - Yahoo: From Internet Darling to Fire Sale

MiniCase 4 - How the Strategy Process Killed Innovation at

MiniCase 5 - Apple: The iPhone Turns 10, so What’s Next?

MiniCase 6 - Nike’s Core Competency: The Risky Business of
Creating Heroes

MiniCase 7 - Dynamic Capabilities at IBM

MiniCase 8 - Starbucks after Schultz: How to Sustain a Competitive

MiniCase 9 - Business Model Innovation: How Dollar Shave Club
Disrupted Gillette

MiniCase 10 - Competing on Business Models: Google vs.

MiniCase 11 - Can Amazon Trim the Fat at Whole Foods?

MiniCase 12 - LEGO's Turnaround: Brick by Brick

MiniCase 13 - Cirque du Soleil: Searching for a New Blue Ocean

MiniCase 14 - Wikipedia: Disrupting the Encyclopedia Business

MiniCase 15 - Disney: Building Billion-Dollar Franchises

MiniCase 16 - Hollywood Goes Global

MiniCase 17 - Samsung Electronics: Burned by Success?

MiniCase 18 - Does GM’s Future Lie in China?

MiniCase 19 - Flipkart vs. Amazon in India: Who’s Winning?

MiniCase 20 - Alibaba—China’s Ecommerce Giant: Challenging

MiniCase 21 - HP’s Boardroom Drama and Divorce

MiniCase 22 - UBS: A Pattern of Ethics Scandals

Full-Length Cases

All full-length Cases as well as stand-alone Chapters and MiniCases are available at McGraw-Hill Create which allows you to customize your own course packages in print or ebook format. Cases are also available via Harvard Business Publishing.

1. Uber Technologies

2. Starbucks Corporation

3. Netflix, Inc.

4. Walmart

5. The Walt Disney Company

6. Tesla, Inc.

7. Apple Inc.

8., Inc.

9. Best Buy Co., Inc.

10. Facebook, Inc.

11. McDonald’s Corporation

12. Alphabet’s Google

13. Delta Air Lines, Inc.

14. UPS in India

15. The Movie Exhibition Industry

16. Space X

17. Kickstarter: Using Crowdfunding to Launch
a New Board Game

18. Better World Books and the Triple Bottom Line

19. General Electric after GE Capital

20. IBM at the Crossroads

21. Merck & Co., Inc.

22. Grok: Action Intelligence for Fast Data

23. Make or Break at RIM: Launching BlackBerry 10

Download 4e Case Abstracts

Download 4e Case Matrix