Table of Contents

Part One: Analysis

Chapter 1 - What is Strategy?

Chapter 2 - Strategic Leadership: Managing the Strategy Process

Chapter 3 - External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4 - Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5 - Competitive Advantage, Shared Value, and Business Models

Part Two: Formulation

Chapter 6 - Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

Chapter 7 - Business Strategy: Innovation and Entrepreneurship

Chapter 8 - Corporate Strategy: Vertical Integration and Diversification

Chapter 9 - Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

Chapter 10 - Global Strategy: Competing Around the World

Part Three: Implementation

Chapter 11 - Organizational Design: Structure, Culture, and Control

Chapter 12 - Corporate Governance and Business Ethics

Part Four: MiniCases

Module: How To Conduct a Case Analysis

MiniCases

MiniCase 1 - From Swipe to Strategy: Whitney Wolfe Herd’s Dating Journey from Tinder to Bumble

MiniCase 2 - Microsoft: Satya Nadella’s “AI First” Pivot

MiniCase 3 - Robinhood: Disrupting the Financial Services Industry

MiniCase 4 - Ferrari’s Core Competency: Exclusive Luxury

MiniCase 5 - Sustaining Shared Value: The Rise and Fall of Toms Shoes

MiniCase 6 - Warby Parker’s Blue Ocean Strategy

MiniCase 7 - Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem

MiniCase 8 - GE: Corporate Strategy Gone Bad

MiniCase 9 - LVMH Acquires Tiffany: From Fifth Avenue to Place Vendôme

MiniCase 10 - Hollywood’s Transnational Pivot: From American Hits to Global Blockbusters

MiniCase 11 - “A” is for Alphabet, “G” is for Google, and “M” is for M-Form

MiniCase 12 - Theranos: Bad Blood

Chapter Cases & Strategy Highlights

Chapter Cases

1. Jensen Huang: Nvidia’s Brilliant Strategist

2. Zuck’s Meta: Betting Billions to Shape the Future

3. Shein: Disrupting the Fashion Retail Industry

4. Five Guys’ Core Competency: “Make the Best Burger. Don’t Worry about Cost.”

5. Patagonia: A Pioneer in Creating Shared Value

6. JetBlue Airways Encounters Turbulence

7. Whoop: Winning at Health Monitoring

8. Amazon’s Corporate Strategy

9. Nike Acquires RTFKT: Just Do It in the Metaverse

10. IKEA: The World’s Most Profitable Retailer

11. Why Structure Matters: How OpenAI’s Pivot to For-Profit Unlocked Innovation

12. FTX and Sam Bankman-Fried: Rise and Fall

Strategy Highlights

1.1 Tesla’s Trillion-Dollar Strategy

1.2 Merck’s Stakeholder Strategy

2.1 Teach for America: Inspiring Future Leaders

2.2 Starbucks CEO: “It’s Not What We Do”

3.1 Blockbuster’s Bust

3.2 Applying the Five Forces Model to the U.S. Airline Industry

4.1 Yeti’s Core Competency: Making Quality Cool

4.2 Applying VRIO: The Rise and Fall of Groupon

5.1 Ben & Jerry’s: From Counterculture Ice Cream to Corporate Conflict

5.2 Business Model Innovation: How Dollar Shave Club Disrupted Gillette

6.1 Dr. Shetty: “The Henry Ford of Heart Surgery”

6.2 How JCPenney Sailed into a Red Ocean

7.1 Standards Battle: Which Automotive Technology Will Win?

7.2 How to Compete with Amazon.com? Easy: Use Shopify

8.1 Amazon’s Equity Alliance with Rivian

8.2 Liberty Media’s Diversification Strategy: Transforming Formula One

9.1 How Tesla Used Alliances Strategically

9.2 Disney’s Corporate Strategy: Building Billion-Dollar Franchises

10.1 Walmart Retreats from Germany, and German Ultra-Low-Cost Grocers Invade the United States

10.2 Squid Game: Netflix’s Transnational Strategy

11.1 Zappos: Of Holacracy and (Not Much) Happiness

11.2 Sony vs. Apple: Whatever Happened to Sony?

12.1 Dell’s Dynamic Corporate Governance

12.2 VW’s Dieselgate: School of Hard NOx